The O'right Brand

The O'right Brand

Good for you, good for the environment

What does O'right stand for?

The brand's innovative aspirations are already embodied in its name.:

  • “O” is supposed to symbolise the earth
  • “Right” stands for the intention to do the right thing

O'right, a professional hair care brand founded by Steven Ko in 2002, aims to become the greenest hair care brand that offers sustainable products. The brand's primary goal is to promote a better, healthier, and more environmentally friendly future. By focusing on sustainability, O'right strives to enable future generations to have a more sustainable lifestyle. Founder Steven Ko sums up the brand's motto as "Stand up for Future.".

Good for you, good for the environment

This simple concept applies to every stage of production, product development, branding and design. O'right focuses on high-quality ingredients and unique packaging among the many steps taken with great dedication.

Natural ingredients:

O'right's free-from concept promotes natural and eco-friendly hair care. Their shampoos are free of harmful ingredients. They are therefore:

  • hormone-free
  • paraben-free
  • formaldehyde-free
  • phthalate-free
  • dye-free
  • sulphate-free
  • ethylene oxide-free
  • binder-free

O'right hair products help to restore the hair's natural strength, texture and health. However, switching to natural products can sometimes lead to negative reactions, such as irritation, dullness and dryness. This is a natural detoxification reaction of the body and is part of the adjustment phase.
O'right products are free of binding agents and are highly concentrated with natural oils. Therefore, using a small amount is sufficient to care for and regenerate the hair.
If there is little foam formation during the transition phase, it is recommended to wash your hair twice with a small amount of shampoo each time.

The packaging:

The shampoo bottle is made from a unique tree-in-the-bottle concept, using 100% compostable material that transforms into humus. The cap is made from sustainable bamboo, which not only looks elegant but is also environmentally friendly. The eco-friendly material is made from fruit and vegetable starch, which decomposes within a year in a natural environment. Additionally, 100% PCR materials are used, which come from recycled products to avoid polluting the environment. O'right ensures their materials are recycled and reused. The handcrafted caps are made from Taiwanese Moso bamboo, a fast-growing plant that provides a natural and sustainable resource. The bamboo is harvested every four years with great care. Furthermore, the bamboo caps offer secure leak protection while adding to the aesthetic appeal of the product.

You can find high-quality natural hair care products from O'right at Labelhair.