Start the day with a feeling of fullness. Give your hair volume and substance. Enhances volume and substance — with kaolin clay and acacia resin — for visibly richer hair.

The brand's own pure-fume™ aroma of Aveda with jasmine, certified organic peppermint, palmarosa, ylang-ylang and other pure flower and plant essences. Volumizing Shampoo generates volume.

Fine, thin hair becomes visible and noticeably fuller. Acacia resin replenishes fine hair. In combination with pure abundance™ use volumizing clay conditioner. When you buy a liter, you save money and plastic.

The litre bottle costs 25% less per ounce. Litre bottles contain up to 28% less plastic

Just massage into the wet hair. Then rinse. Then apply Pure Abundance™ Volumizing Conditioner. Enhances volume and substance — with kaolinnerde and acacia resin — for visibly richer hair. Aveda's brand-owned pure-fu™me aroma with jasmine, certified organic peppermint, palmarosa, ylang-ylang and other pure flower and plant essences.

TIPPS For particularly full volumes:

• Care your hair with pure abundance™ shampoo and conditioner. Do not give up the conditioner because you fear that it will weigh down the hair. Our conditioner with a lightweight formula with alumina is a crucial step for more volume.

• With volumizing tonic™ or phomollient™ styling foam style. Always start with a small amount that you work upside down from the hairline to the tips. When the hair is dry, fix with pure abundance™ volumizing hair spray.

• Use a ceramic round brush when blow-drying. If the hair is 80% dry, spray with pure abundance™ volumizing hair spray, then blow dry.

• For more volume at the roots, tope the hair directly at the base and comb backwards with a fine-toothed comb. Spray hair strands with pure abundance™ spray volumizing hair spray and comb back again.