Aveda Pure-Formance™ Grooming Clay, 75 ml

Strong hold & a matte finish


(£366.67 / l, Price shown includes 20% VAT. - Excludes delivery costs)

Content : 75 ml

Delivery by Monday, 22 April if you order by Monday at 00:00.

Only 5 items in stock

Free shipping to Great Britain from £79.90.
More information regarding shipping & delivery

Features & Advantages

  • For short to medium-length hair
  • Refreshing aroma
  • Boosts volume

Item no.: LHAve-018084851036, Content: 75 ml, EAN: 018084851036


The Pure-Formance™ Grooming Clay by Aveda provides strong hold and a matte finish. Light microfibres ensure flexible hold without causing any stickiness - this facilitates easy and effortless styling with your fingers or a comb. A modern styling clay that boosts volume. The clay is infused with a strong, spicy and refreshing aroma made up of kanuka, citrus and organically grown essential oil obtained from green mint, vetiver and lavender.


  • Apply a small amount evenly to damp or dry hair.

Frequently Asked Questions about Aveda Men Pure-Formance™ Grooming Clay

What is Aveda Men Pure-Formance™ Grooming Clay and what benefits does it offer?

  • Aveda Men Pure-Formance™ Grooming Clay is a hairstyling product that provides firm, flexible hold and a matte finish. It is a lightweight formula designed to effortlessly create any hairstyle you desire.

What makes Aveda Men Pure-Formance™ Grooming Clay unique?

  • This grooming clay allows you to effortlessly style your hair with a firm hold and a matte finish. It does not add shine to the hair and provides a natural look.

What is the Pure-Fume™ aroma in Aveda Men Pure-Formance™ Grooming Clay?

  • The Pure-Fume™ aroma is Aveda's signature fragrance that contains certified organic peppermint, vetiver, lavender and other purely floral and botanical essences.

Is Aveda Men Pure-Formance™ Grooming Clay suitable for all hair types and styles?

  • Yes, Aveda Men Pure-Formance™ Grooming Clay is versatile and suitable for all hair types and styles. It offers a firm, flexible hold and a matte finish, making it ideal for a variety of looks.

Why should I style my hair with Aveda Men Pure-Formance™ Grooming Clay?

  • It gives the hair texture and a firm, flexible hold without adding shine. With its lightweight formula, you can style your hair effortlessly, be it with a comb or your fingers. It's a versatile product that helps create any look you desire.
Brands : Aveda
Product Types : Hair Paste
For Whom?: Men
Effect : Volume-enhancing , Lasting Hold , Mattifying
Hair Type: All Hair Types
Properties : Vegan, Cruelty-free
Hold : Strong
Range of Application : Hair
Product Line : Aveda Men Pure-Formance™
Ingredients (INCI)
  • aqua (water)
  • canola oil
  • hydrogenated castor oil
  • cetyl alcohol
  • oryza sativa (rice) bran wax
  • c14-22 alcohols
  • steareth-21
  • pvp
  • glycerin
  • alcohol denat
  • aluminum starch octenylsuccinate
  • silica
  • starch hydroxypropyltrimonium chloride
  • orbignya oleifera (babassu) seed oil
  • boswellia serrata extract
  • scutellaria baicalensis root extract
  • glycyrrhiza glabra (licorice) root extract
  • yeast extract\faex\extrait de levure
  • hydrolyzed algin
  • calophyllum inophyllum (tamanu) seed oil
  • zingiber cassumunar (plai) root oil
  • malt extract
  • tocopherol
  • glycine soja (soybean) oil
  • c12-20 alkyl glucoside
  • glyceryl stearate
  • peg-100 stearate
  • zea mays (corn) starch
  • kaolin
  • sodium chloride
  • parfum (fragrance)
  • citral
  • geraniol
  • linalool
  • farnesol
  • benzyl benzoate
  • citronellol
  • coumarin
  • eugenol
  • limonene
  • ursolic acid
  • potassium sorbate
  • sodium benzoate
  • phenoxyethanol
Note: Ingredients

Customer Reviews

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