Extend the luminosity of color-treated hair as only nature can. Aveda's gentle hair shampoo, enriched with herbal active ingredients, with 100% controlled organic aroma does what other shampoos don't do - it protects the hair color from fading. .br /> - Maintains the color brilliance of the - Protects colour-treated hair from damage caused by sun, water and negative environmental influences. - Delivers high-gloss, silky, healthy hair

Massage into the wet hair. Foam and rinse. Then care for your hair with color conserve™ conditioner.