Aveda - Backed by Botanicals

Where beauty meets well-being

Aveda was founded in 1978 and follows the concept of "wholistic knowledge" in which beauty and well-being coincide. Highly effective hair, skin and body care products are based on Ayurvedic principles and the science of pure plant and flower essences. Aveda believes in the powerful, highly effective essences of nature and strives to promote well-being and offer a unique spa experience.

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    Aveda: 165 products

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    Learn more about Aveda's mission

    Aveda's mission is to promote environmental protection and create a better world for all. The brand is committed to environmental responsibility not only in the cosmetics industry but also in the world we live in. Aveda is a US-based, cruelty-free company that uses renewable energy for the production of its products.

    Aveda's philosophy is based on the ancient art of Ayurveda, which emphasises the unity of all beings. A balanced mind and body lead to beauty and health, and Aveda embraces this concept holistically.

    Aveda uses pure essences of flowers and plants in its product formulas. It is crucial to responsibly source key ingredients from around the world and use reusable packaging made from 100% recyclable PET. Aveda actively supports environmental and health projects worldwide.

    Aveda's research team is continuously searching for new plant and flower essences and better manufacturing processes to further increase the current percentage of organic ingredients. The brand is committed to strict standards to ensure the high quality and origin of the ingredients and to avoid harmful manufacturing processes.

    Aveda uses clean ingredients across the range with a minimum content of 50% plant molecules, non-petroleum minerals, water or other natural sources. Essential oils are obtained through environmentally responsible steam distillation. Aveda sources its ingredients from around the world, such as Ayurvedic roots from India, babassu palm nuts and buriti oil from Brazil, sandalwood from Australia, and rose and lavender from Bulgaria. Each essence is obtained from sustainable, fair cultivation.

    Frequently asked questions

    What types of products does Aveda offer?
    • Aveda offers hair, skin and body care products as well as make-up products.
    Are Aveda products vegan?
    • Yes, Aveda products are 100% vegan and not tested on animals.
    Does Aveda fall under the natural cosmetics category?
    • Aveda uses ingredients from nature and is constantly increasing this proportion in the product formulas. However, natural cosmetics require that all the ingredients in a product are of natural origin. Aveda is therefore not yet part of the natural cosmetics industry.
    Is Aveda cruelty-free?
    • Yes, Aveda is cruelty-free. It was awarded the Leaping-Bunny seal of approval in 2022.
    What principles does Aveda follow?
    • Aveda is guided by the principles of Ayurveda and the art and science of pure plant and flower essences. Aveda uses only formulas that are free from animal ingredients, parabens, mineral oil, petrolatum, paraffin, formaldehyde and formaldehyde substances, SLES, oxybenzone, benzene, retinyl palmitate, microcrystalline wax, polyethene beads, triclosan, triclocarban, talc and synthetic fragrances.
    Is Aveda suitable for women and men?
    • Yes, Aveda strives to improve the well-being of men and women through its hair, body and face care products. This is ensured by wonderful aromas and natural ingredients.
    What is Aveda's philosophy?
    • Aveda's philosophy is to promote environmental protection and create a better world for all of us. Aveda strives to be a leader in environmental stewardship not only in cosmetics but also in the world we live in.
    Are Aveda products manufactured in an environmentally friendly manner?
    • Yes, Aveda uses 100% wind power and solar energy for product manufacturing.
    What type of ingredients does Aveda use in its products?
    • Aveda uses pure essences obtained from flowers and plants, known as green ingredients, in its products.
    What type of packaging does Aveda use?
    • Aveda uses reusable packaging made from 100% recyclable PET.
    How does Aveda help protect the environment?
    • Aveda actively supports environmental protection through the use of green ingredients, reusable packaging and responsible sourcing practices.
    Why is Aveda striving to further increase the percentage of organic ingredients?
    • Aveda aims to increase the percentage of organic ingredients even further to promote sustainability and natural formulas.
    How does Aveda ensure the quality and origin of the ingredients?
    • Aveda is committed to strict standards to ensure the high quality and provenance of ingredients.
    What type of ingredients does Aveda use in its products?
    • Aveda uses green ingredients, including a minimum of 50% plant molecules, non-petroleum minerals, water or other natural sources.
    How are the essential oils for Aveda products obtained?
    • The essential oils for Aveda products are obtained through environmentally friendly steam distillation.
    Where does Aveda source its ingredients from?
    • Aveda sources its ingredients from around the world, including Ayurvedic roots from India, babassu palm nuts and buriti oil from Brazil, sandalwood from Australia, and rose and lavender from Bulgaria.
    Are the ingredients of Aveda products grown sustainably and fairly?
    • Yes, all botanical essences used by Aveda come from sustainable and fairly cultivated sources.
    How does Aveda ensure the sustainability of its ingredients?
    • Aveda ensures the sustainability of its ingredients by sourcing them from environmentally responsible suppliers and promoting fair farming practices.

    Discover Aveda's diverse range for the hair, body and skin at labelhair!