Aveda - Our Ingredients
Plants, the perfect foundation
More than 50% of the materials used are based on plants. It is important to us to guarantee the origin, integrity and quality of our herbal ingredients and to avoid certain processing techniques. Thanks to our high standards, we've taken on a leading role in the cosmetics world: 89% of our plant-derived ingredients * and 90% of our essential oils are sourced from controlled organic cultivation.
* From plants, not petroleum-based minerals or water.